What is Kobla
Kobla is an app that helps you choose eco-friendly travel options. The app uses gamification, nudging and competitions to make green travels more fun. It provides information such as car costs and co2-emissions that helps you take control of your mobility habits. The Kobla app is designed for a busy life. It logs your journeys automatically, but your data never ever leaves the phone. See more.
We know that there are so many great opportunities and events that are prepared. Still, they never reach out to the inhabitants. Kobla is a great tool to use at EMW as an umbrella for all the information you want to dispatch.
Kobla lets your city join a “travel green” competition where local users can win prizes and compete against each other. Your city´s users compete with other participating cities in the Kobla «travel green» competition.
Cities and municipalities will get access to the app in a period between 09.09.2022 – 07.10.2022.
The first week is used as an introduction to the campaign, which is great period for onboarding and to get to know the app.
In this period we run a competition for all of our joining cities and municipalities, where participating citizens score bonus points by travelling sustainably.
(fortell om hvordan konkurranser fungerer, hvorfor osv)
–> Country vs country.
–> City vs city in each participating country
–> Citizen vs citizen in each participating city
In addition: citizens are able to set up their own leagues.
Competitions scores is of course fairly calculated so that smaller countries or cities are able to compete with larger ones.
Kobla also provides:
Statistics: Customers get access to a web page with campaign statistics like green km registered, how much co2 is saved, kcal spend and others.
Badges: Costumers will collect badges based on their mobility achievements and completing challenges. Badges is important to keep goal-focus, can be used as a status symbol and it is fun.
|Everything in bronze plus:
|Everything in silver plus:
Join our webinar!
Join one of our webinars if you are curios on using Kobla in the EMW campaign.
In the webinar you will get to know more about Kobla as a campaign tool and how it will be a fun contributor to your campaign.
The webinar is suppose to give you all the information you need. If you have any question make sure to ask them!
We look forward to see you!